Laurie R. Santos & Tamar Gendler: Knowing is Half the Battle

The irony is that knowing that the G.I. Joe Fallacy is a fallacy is—as the fallacy would predict—less than half the battle. As is knowing that people tend to experience $19.99 as a significantly lower price than $20.00. Even if you know about this left-digit anchoring effect, the first item will still feel like a significantly better deal. Even if you know about ego depletion effects, the prisoner you encounter after lunch will still seem like a better candidate for parole. Even if you know t...

 Confirmation Bias

Numerous studies have demonstrated that people generally give an excessive amount of value to confirmatory information, that is, to positive or supportive data. The "most likely reason for the excessive influence of confirmatory information is that it is easier to deal with cognitively" (Gilovich 1993). It is much easier to see how a piece of data supports a position than it is to see how it might count against the position. Consider a typical ESP experiment or a seemingly clairvoyant dream: ...

 An Exercise for Cultivating a Positive Outlook on Life

It's possible to change your cognitive bias by training the brain to focus more on the positive than on the negative. In the lab, Dr. Fox showed subjects pairs of images, one negative (the aftermath of a bomb blast, say) and one either positive (a cute child) or neutral (an office). Participants were asked to point out, as quickly as possible, a small target that appeared immediately after each positive or neutral image—subliminally requiring them to pay less attention to the negative images,...